Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru

In OOH News By M4G Bureau - June 10, 2022

As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse

‘Neuroscience has a lot to add to the hit rate of marketing & advertising’

In Gallery By - May 31, 2022

Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.

OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day

In OOH News By Rajiv Raghunath - April 22, 2022

OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

In Campaigns By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

Pikasso ties up with Hivestack to place premium assets on pDOOH SSP

In Digital OOH By Rajiv Raghunath - January 25, 2022

The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus

Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art

In OOH News By Rajiv Raghunath - January 12, 2022

The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant

‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’

In OOH Solutions By M4G Bureau - December 15, 2021

Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.

Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…

In Campaigns By M4G Bureau - October 12, 2021

In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic elements of AP and Telangana.

Pikasso teams up with AdMobilize

In Digital OOH By Rajiv Raghunath - October 04, 2021

This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.