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Home » OOH News » OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day
OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day

By Rajiv Raghunath - April 22, 2022

OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet

OneScreen.ai is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static or digital billboards, wall murals, bus and airport signs, and more.

“From individuals and businesses to industries and countries, it’s our responsibility to reduce greenhouse gas emissions and support our planet,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Whether for Earth Day or any day, we are taking various steps to care for our people, our company, and our planet and are particularly excited to be working with Evertreen to plant trees on behalf of our employees and customers to help offset their carbon footprint.”

OneScreen.ai began this campaign by planting a tree for each of its 48 employees and will continue planting a tree for each additional new hire. The company plans to add future integrations to allow OOH campaigns that are powered through its platform to be carbon neutral.

High concentrations of greenhouse gases, specifically carbon dioxide, raise the average surface temperature of the planet, causing various life-threatening impacts, including rising sea levels, intense storms, and food scarcity.

According to Evertreen, if a digital billboard 1) measures 667 square feet, 2) is displayed for nearly 54 hours, and 3) generates 263,822 impressions by car, it produces 12,170,804 grams of carbon dioxide. Approximately 81 trees offset this carbon footprint.

Evertreen trees are planted directly by local farmers to help fight global warming and desertification, create new ecosystems, and reduce industrial impact and pollution. Satellite tracking provides continuous updates on growth status, photosynthetic activity, presence of dry and infertile soil, and more. The company aims to protect and restore forests on a massive scale, creating livelihoods for people living in extreme poverty.

Friday, April 22, 2022 marks the 52nd anniversary of the Earth Day.

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