Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
Pikasso, the leading OOH company across the Levant (Lebanon, Jordan, Iraq), leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia), has announced a partnership with independent, global programmatic DOOH ad-tech company Hivestack. Through this partnership, Pikasso’s network of premium DOOH displays will be available via the Hivestack supply-side platform (SSP).
With Pikasso’s DOOH inventory available via Hivestack’s SSP, advertisers have the option to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns to expand audience reach across the Middle East, and more specifically the regions of Levant, North and West Africa, and the Caucasus.
Hivestack also enables outside-in buys into the Middle East, thereby offering Pikasso front row seats to the Hivestack demand-side platform (DSP) and additional revenue opportunities through the Hivestack Ad Server to sell direct to digital media buyers and strategic global media agencies.
Andreas Soupliotis, CEO & Founder, Hivestack said: “We are delighted to partner with Pikasso in the Middle East and Africa to further accelerate the adoption of programmatic digital out of home (DOOH) in this growing market”.
Antonio Vincenti, Founder & CEO of Pikasso added: “Reaching an agreement with Hivestack to include our inventory on their SSP was a natural step to complete our move into programmatic DOOH. With Andreas and his team, we are putting in place an ambitious thorough plan to actively promote Programmatic DOOH bookings within and out of the Middle East and Africa.”