Malabar Gold enters Kolkata riding high on OOH

In OOH News By Nabamita Chatterjee - November 18, 2013

The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.

Vithoba OOH campaign at foodmalls

In Campaigns By MunmunSaha - October 29, 2013

The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.

India Green promotes"Green Living”

In OOH News By Nabamita Chatterjee - October 25, 2013

Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.

Times OOH wins advertising rights for Yamuna Expressway

In OOH News By VJ Media Bureau - October 11, 2013

Jaypee Infratech Ltd (JIL) awarded the tender to Times OOH on DBFOT basis for 10 years.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Tri-Vision Billboard enters Guwahati with Vodafone

In OOH News By Nabamita Chatterjee - September 25, 2013

Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.

An OOH tribute to the unsung heroes of advertising

In OOH News By Nitya Gnanaolivu - August 05, 2013

A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.

'We need an education platform to create OOH awareness'

In Viewpoints By M4G Bureau - July 31, 2013

K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.

'OOH is the best medium to capture the youth'

In Viewpoints By M4G Bureau - July 25, 2013

Simeran Bhasin, Marketing Head -- Fastrack & New Brands at Titan Industries Ltd, on why OOH works well when it comes to youth.

'Kon Hoeel Marathi Crorepati' reaches interiors of Maharashtra

In OOH News By VJ Media Bureau - May 15, 2013

A month long activation across the length and breadth of Maharashtra through a unique van activation devised to increase mileage for the show.