Madison’s Platinum Media wins Ganesh Grains Media AOR

In OOH News By M4G Bureau - September 07, 2018

The account will be handled from the Agency’s Kolkata office; Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India

‘OOH will stay relevant for time to come’

In Viewpoints By Bhawana Anand - December 12, 2017

Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking

SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’

In Campaigns By Ria Banerjee - November 07, 2017

Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.

OPPO engages youth through Selfie Booths at colleges & malls

In Campaigns By M4G Bureau - October 18, 2017

Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

Media embraces tech for monitoring & 3rd party certification

In Viewpoints By M4G Bureau - September 05, 2017

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram

In Digital OOH By M4G Bureau - August 26, 2017

The DOOH player plans to put up such media at several other consumer destinations

Savlon hits the streets to promote Swasth India

In Campaigns By Nabamita Chatterjee - May 10, 2017

On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to'Ask for Clean Hands'

Kansai Nerolac rides into cities, splashes vibrant colours

In OOH News By Nabamita Chatterjee - December 21, 2016

Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities

Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

In OOH News By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd