Results For "LTA"
90 News Found
‘If you get the right people on board, the payback is very quick’
In Viewpoints By Rajiv Raghunath - December 26, 2022
Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
EV charging network Volta collaborates with America's largest grocer The Kroger Co.
In Digital OOH By Rajiv Raghunath - June 22, 2022
With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US
In OOH News By M4G Bureau - April 13, 2022
Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
In OOH News By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
India Talks OOH Conference in Mumbai tomorrow
In OOH News By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
Volta collaborates with Walgreens to expand reach in US
In OOH News By Rajiv Raghunath - February 18, 2022
Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US
Brand expert Jagdeep Kapoor, CMD, Samsika Marketing Consultants to speak in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 08, 2022
Jagdeep Kapoor will be sharing his perspectives on the theme of ‘How OOH reinforces the marketing muscle of regional & startup brands’