Results For "LTA"
89 News Found
T-Mobile US acquires ridershare ad network Octopus Interactive
In OOH News By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers
EV charging major Volta expands into European market
In Digital OOH By M4G Bureau - December 07, 2021
With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.
Commuting for a good cause
In OOH News By M4G Bureau - December 03, 2021
As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)
BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations
In OOH News By M4G Bureau - September 03, 2021
Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.
WOO onboards 6 new members, expands global reach further
In OOH News By Rajiv Raghunath - July 19, 2021
New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.
IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman
In OOH News By Rajiv Raghunath - July 09, 2021
In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer
‘Need comparable metrics for DOOH inclusion in media plans’
In Digital OOH By N Jayalakshmi - June 30, 2021
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
Kotak Mahindra rolls out multicity OOH campaign
In OOH News By M4G Bureau - March 26, 2021
The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.