What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

In OOH News By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

American Express promotes Jet Airways corporate card at Delhi airport

In Campaigns By Bhawana Anand - April 23, 2015

American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days

Lenskart marches on Delhi roads to spread social message

In Campaigns By Bhawana Anand - April 20, 2015

Lenskart promotes eye donation in association with the Transgender and Transsexual community in Delhi. The activity was handled by DDB MudraMax.

Three OOH firms settle outstandings with KMC

In OOH News By VJ Media Bureau - April 08, 2015

Kolkata-based outdoor advertising firms View Finder Publicity, Arun Sign Service, and Sampark Advertising & Media, as per information available, have settled their respective outstandings due with the Kolkata Municipal Corporation (KMC).

Decora drapes the outdoor with far-reaching campaign

In Campaigns By Nabamita Chatterjee - March 24, 2015

The Kolkata based firm rolled out the campaign to turn the spotlight on its new showroom in the city

Datsun steps on the innovation pedal to draw eyeballs

In OOH News By Bhawana Anand - March 23, 2015

Brandscope (OOH agency) executed Datsun India's MPV'Go Plus' OOH campaign and handled the innovation in Mumbai with the support of TBWA and OMD

Unison Advertising gains domineering presence in Delhi NCR market

In OOH News By Rajiv Raghunath - March 13, 2015

Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a new entity called Unison Advertising that was formally launched in early February

S W Railway invites bids for full wrapping of 5 trains

In OOH News By VJ Media Bureau - March 09, 2015

Divisional Railway Manager (Commercial), South Western Railway, Mysore, has invited sealed tenders for display of advertisement through painting/fleet graphic films by full wrapping 5 trains

KMC files report against 4 defaulting agencies in Kolkata

In OOH News By Rajiv Raghunath - March 05, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has filed a report against the four defaulting agencies with the Officer-in-Charge, New Market Police Station, S N Banerjee Road, Kolkata.