Leverage digital technologies, localise messaging: Pradeep Shrivastava

In OOH News By VJ Media Bureau - July 28, 2015

Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect” on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.

Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments

Our business model is different from the existing models: VB Gadgil

In Viewpoints By M4G Bureau - July 14, 2015

Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Ltd, talks about the Metro's unique business model and innovative ways to engage advertising brands in conversation with Rajiv Raghunath. Gadgil has over 40 years of rich & varied experience in the construction & related fields. He has held various senior leadership positions in the L&T Construction Division including being at the helm of affairs of L&T's International Construction Business for over a decade. He has also successfully led L&T's electrical business (power transmission & distribution) in India and abroad. Edited excerpts of the interview:

Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

In OOH News By VJ Media Bureau - July 08, 2015

Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related

99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

R S Sodhi to deliver the valedictory address at OAC

In OOH News By VJ Media Bureau - July 02, 2015

Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible

Reliance Digital's laptop benches'Boot-up Your Life'

In OOH News By Preethika Kotian - June 30, 2015

Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival

Quality is paramount in everything we do: Spectacular MMT

In Viewpoints By M4G Bureau - June 08, 2015

Bengaluru-based Spectacular MMT under the astute leadership of founder directors Rajib Das and Samir Kumar Das has set high benchmark standards for the industry with unswerving attention on quality of work, client engagement, high-end infrastructure and machines, and right-skilled workforce.

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

In OOH News By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8