Emami Fair & Handsome makes a face to face connect with male audience

In Campaigns By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

MuscleBlaze signs DDB Mudra Group as creative partners

In OOH News By M4G Bureau - November 03, 2017

MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.

BBMP swooping down on unauthorised outdoor media

In OOH News By M4G Bureau - November 01, 2017

BBMP has called for an amendment to Section 443 (10) of the Karnataka Municipal Corporation Act for a permanent solution as the civic body is losing out huge revenue due to the illegal hoarding menace.

Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

In Digital OOH By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

Chanel checks into Munich Airport to promote new fragrance

In Digital OOH By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

Punjab outdoor advertising policy to be unveiled soon

In OOH News By M4G Bureau - October 23, 2017

The state government is planning to increase ad tax revenues several fold; Minister Navjot Singh Sidhu expects that the city of Ludhiana alone will yield ad tax revenues of Rs 100 crore

American Express highlights ‘Lifelong Rewards’ for customers

In Gallery By - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

American Express highlights ‘Lifelong Rewards’ for customers

In Campaigns By Bhawana Anand - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion