ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan

In OOH Solutions By M4G Bureau - September 13, 2017

The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology

DDB Mudra Group wins the creative mandate for PUMA

In OOH News By M4G Bureau - September 12, 2017

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

Osram launches SIMPLITZ LED OOH lighting in APAC region

In OOH Solutions By M4G Bureau - September 08, 2017

The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan

Origins Advertising taps semi-urban markets

In Gallery By Bhawana Anand - September 07, 2017

LED mounted vans drive brand promitions

IOAA mandates members, affiliate associations to root out ‘reverse auctions’

In OOH News By Rajiv Raghunath - September 07, 2017

IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.

Myntra’s M.A.C. collection stands out in the outdoor

In Campaigns By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

Origins Advertising launches moving LED formats for semi-urban markets

In OOH News By Bhawana Anand - September 06, 2017

The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.

Unipoles dismantled on highway stretch in Chennai following RTI

In OOH News By M4G Bureau - September 05, 2017

The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai

Agra civic body embattled with issue of mushrooming of unauthorised outdoor media

In OOH News By Bhawana Anand - September 04, 2017

An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.

Matrix Cellular beckons travelers with ‘Companion App’ installation at Mumbai airport

In Campaigns By Bhawana Anand - September 01, 2017

The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH