Mahindra First Choice goes strategic with Fuel Station branding

In Campaigns By M4G Bureau - November 30, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

KTM Bikes rides high on train wrap branding

In Campaigns By M4G Bureau - November 27, 2018

Handled by Rapport WW, the branding exercise leverages the extensive reach of DMRC Blue Line to highlight brand identity

TeamViewer ties up with BenQ for digital signage support

In OOH Solutions By M4G Bureau - November 21, 2018

The technology partner will enable remote access to BenQ’s digital signage through the pre-installed TeamViewer QuickSupport agent

Fujifilm India opens graphic arts demo centre in Gurugram

In OOH Solutions By Bhawana Anand - November 21, 2018

The centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printer

Chumbak’s call to go beyond the ordinary

In Gallery By M4G Bureau - November 20, 2018

Chumbak’s 1st campaign, rolled out on OOH, positions the brand character of being quirky and colourful

Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy

In OOH News By Shradha Mishra - November 20, 2018

The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

Delhi media owners raise red flag on property tax, high tender fee 

In OOH News By Bhawana Anand - November 15, 2018

The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry concerns

PlayAds targets Sabrimala pilgrims with digital utility format

In Digital OOH By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

Multi format OOH presence for Cars24

In Gallery By M4G Bureau - November 13, 2018

The branding exercise was executed in different cities with car bar branding in Chennai & Hyderabad handled by My Hoardings