Chumbak’s call to go beyond the ordinary

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by M4G Bureau | Nov 20, 2018

Chumbak’s 1st campaign, rolled out on OOH, positions the brand character of being quirky and colourful

Quirky is so cool!

The campaign by Chumbak celebrates women who are free-spirited and thus establishes the brand narrative
This is me, take it or leave it!

Chumbak in its first campaign promotes the brand’s multifaceted nature by celebrating women who are quirky
Who says we are ordinary?

Colourful, unique and free-spirited. These are the attributes that Chumbak seeks to promote in its first campaign, unleashed on OOH