SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

Kolkata Outdoor Premier League promises a different turf war

In OOH News By Ria Banerjee - February 01, 2019

The single-day tournament will feature six teams – representing media owning firms and agencies

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

In Digital OOH By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

Sampark Advertising gets sole marketing rights on Kolkata Metro piers media from Behala Chowrasta to Joka

In OOH News By Ria Banerjee - December 31, 2018

The period of contract is for three years

Decathlon on an OOH drive in Kolkata

In Campaigns By Ria Banerjee - December 31, 2018

The brand is promoting its new store launch in the city

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Gallery By M4G Bureau - December 22, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

It’s all in the jeans: fbb’s tribute to the good ‘ole attire

In Campaigns By M4G Bureau - December 19, 2018

The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

In Digital OOH By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

KMC launches city wide drive for media structure safety

In OOH News By Bhawana Anand - December 10, 2018

Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability