Home » Gallery » It’s all in the jeans: fbb’s tribute to the good ‘ole attire
It’s all in the jeans: fbb’s tribute to the good ‘ole attire
by M4G Bureau | Dec 22, 2018
The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’
fbb’s ode to jeans in a Kolkata street
On the occasion of National Jeans Day, the brand converted an entire stretch of 600 ft road adjoining Shakespeare Sarani in Kolkata into ‘Jeans Street.
The writing’s on the wall: Jeans rocks!
The promo activity for fbb was executed by East Zone Team in collaboration with Trending Alive, a Kolkata based marketing and Event Company, and had more than 85 jeans adorning the ‘Jeans Street’.
How fbb kicked off ‘Jeanathon’
A great deal of digital content was created to highlight the National Jeans Day and drive impact, which saw popular bloggers across the state participating in the "Jeanathon" campaign by fbb.
Comments