Campaigns
fbb crafts a ‘Hatke’ innovation
The innovation is up on AB Road in Indore
fbb continue to stir the market with its innovative approach on the OOH medium. To make its proposition ‘Always Hatke’ alive, the brand has executed an innovative campaign in the Indore market where Varun Dhawan — the brand ambassador – makes his appearance on the large format in a unique style.
The innovation has been executed by GO MEDIA, a media owning firm in the city, in association with Nayak Communication which had done the fabrication. The innovation brings alive the quirky persona of the brand ambassador.
ETERNAL NETWORK handled media buying and planning for this.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali