Campaigns
Educationista hops onto cabs to promote expo in Pune
Some 100 cabs have been branded
Educationista, a company that organises education fairs and exhibitions for schools and distinct careers in India, has opted for cab branding of its upcoming exhibition in Pune this month. The branding has been executed in association with Myhoardings, using exterior media on some 100 cabs.
Commenting on the campaign, Surendra, Director of MyHoardings.com said, “An increasing number of companies are switching to transit mode branding and they find cab branding as one of most economical and impact creating media among the masses.
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International Events
“Classic Out of Home is the medium’s ‘sleeping giant’”
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Associations
The World Out of Home Organization expands with 14 new global members
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Planning Strategies
Haleon chooses Vistar Media as global partner for programmatic OOH campaigns
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Campaigns
“India ka Naya Zyada”, TVS Jupiter’s new OOH campaign