‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

Cab advertising back on growth gear

In OOH News By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

CashurDrive launches CUD Medicare

In OOH News By Bhawana Anand - April 29, 2020

CUD Medicare offers innovative health care products for travellers for the changing scenario caused due to the pandemic

CASHurDRIVE manufactures safety kits for transit medium

In OOH News By M4G Bureau - April 09, 2020

The firm is working towards the novel initiative of installing transparent sanitary isolators inside the vehicles for safety of drivers and passengers

Transit media operators weighed down by growing revenue losses

In OOH News By Bhawana Anand - March 26, 2020

Getting transit media business back on the rails will be a gargantuan task, they maintain

CashurDrive signs pact with Uber for exclusive branding

In OOH News By M4G Bureau - January 20, 2020

India is the foremost country from its operational worldwide network where the cab-hailing service provider has started monetizing its fleets with advertising

Crayons wins exclusive ad rights for Kumbh 2019

In OOH News By M4G Bureau - December 26, 2018

The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela

Kohler plans to step outdoor in the major metros

In OOH News By M4G Bureau - September 18, 2018

The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru

Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region