Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Gurbaksh Singh to lead newly launched DAN’S Innovation Lab

In OOH News By M4G Bureau - February 07, 2020

Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations

‘Don’t sell space, Sell idea’: Raj Kamble

In Gallery By - September 07, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

Innovations mark Ganesh Utsav this year

In Gallery By Pray Jani - September 05, 2019

Brands get creative with their installations to engage audiences at Ganesh Utsav hubs

Innovations mark Ganesh Utsav this year

In OOH News By Pray Jani - September 05, 2019

Brands get creative with their installations to engage audiences at Ganesh Utsav hubs

Cornado makes a crunchy presence in Ahmedabad

In Campaigns By Pray Jani - August 26, 2019

Fabricated by Raj Roshan, the innovative Cornado campaign makes a hard to miss presence in prime locations

‘Don’t sell space, Sell idea’: Raj Kamble

In OOH News By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

Spidey fights the Elementals on OOH now!

In Campaigns By Bhawana Anand - July 09, 2019

Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'