Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

In OOH News By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference

CP Plus tells outdoor audience that'Uparwala Sab Dekh Raha Hai'

In Campaigns By Bhawana Anand - May 06, 2015

The two–month campaign features an interesting innovation

Sony TV creates huge OOH presence for'Mahabali Hanuman'

In Campaigns By VJ Media Bureau - May 04, 2015

Bright Outdoor Media executed the campaign and innovation

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Datsun steps on the innovation pedal to draw eyeballs

In OOH News By Bhawana Anand - March 23, 2015

Brandscope (OOH agency) executed Datsun India's MPV'Go Plus' OOH campaign and handled the innovation in Mumbai with the support of TBWA and OMD

Vodafone crafts 3D innovation, runs on-ground activities in UP East

In Campaigns By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service

ACC Cement grabs eyeballs in Patna with innovation

In Campaigns By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

OOH is really about being clear: Trent

In Viewpoints By M4G Bureau - January 20, 2015

Innovation for the sake of innovation doesn't help. But take innovation and a strong idea and you've created something amazing.

Uninor extensively promotes its low tariff STD plan

In Campaigns By Bhawana Anand - December 31, 2014

Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition

Aaj Tak rolls out innovative, cluster branding to promote'Agenda Aaj Tak'

In Campaigns By Bhawana Anand - December 11, 2014

The campaign, executed by Zenith Outdoor and Alakh Advertising and Publicity, features innovations on some 65-70 sites