Results For "Innovation"
340 News Found
Being innovative creates impact and perception: Jayesh Yagnik
In OOH News By Athira Nair - December 16, 2015
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.
Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri
In Campaigns By VJ Media Bureau - August 14, 2015
Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.
LOMS illuminates Bailey Road with Ultratech Super Cement
In Campaigns By VJ Media Bureau - August 10, 2015
The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
Innovations key to OOH success, say bankers
In OOH News By VJ Media Bureau - July 28, 2015
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.
Jasneet Bachal to speak on'Banking on OOH' at OAC
In OOH News By VJ Media Bureau - July 23, 2015
Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.
Orange Innovations boards Shatabdi trains with innovative media
In OOH News By Preethika Kotian - July 02, 2015
Northern Railway awarded the contract to Orange Innovations to install LCD screens on seat-backs of Shatabdi trains with the express purpose of offering high quality infotainment to passengers travelling on the premier trains. The screens also double up as OOH media for advertising.
Reliance Digital's laptop benches'Boot-up Your Life'
In OOH News By Preethika Kotian - June 30, 2015
Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival
CaratLane marks a glittering presence in Indore
In Campaigns By Bhawana Anand - June 11, 2015
Laqshya Solutions executed the two-part campaign that included an eye-catching innovation
Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy
In OOH News By Soneeta Sethi - May 12, 2015
Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference