‘OOH should give brands innovative, iconic, interesting experience’

In Gallery By - December 04, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR

In OOH News By M4G Bureau - December 04, 2017

The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign

‘Globally OOH is leveraging mobility in significant ways’

In Gallery By - November 30, 2017

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

‘Delhi NCR is bristling with OOH growth opportunities’

In Gallery By - November 30, 2017

Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion

‘OOH success in large airports is paving way for OOH growth in smaller airports’

In Gallery By - November 30, 2017

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

Netflix’s The Punisher is the next on OOH

In Campaigns By M4G Bureau - November 30, 2017

The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India

Apple’s iPhone X banks on high brand recognition

In Campaigns By M4G Bureau - November 29, 2017

The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images

DTC initiates discussion with OOH industry on enhancing the corporation’s media attractiveness

In OOH News By Bhawana Anand - November 24, 2017

Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented to the higher up officials of DTC

‘In a changing market you can’t ignore digital solutions for too long’

In Viewpoints By Amaan Kazmi - November 23, 2017

EmagenTV is a cloud-based digital signage service and solutions company headquartered in Delhi NCR. Chetan Mehan, Founder, EmagenTV talks about the company’s outlook on the Indian digital signage and DOOH market

Sun Sign & Technologies introduces Starflex PVC free media

In OOH Solutions By Bhawana Anand - November 23, 2017

This material has been rolled out in the Indian market for testing to check its application and sustainability, with particular focus on the Raipur market where the state government has called for a ban on PVC flex