Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

In Digital OOH By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London

A poet-tech fusion of rain, tea and music!

In Campaigns By M4G Bureau - October 10, 2023

India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records

Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

In Campaigns By M4G Bureau - September 15, 2023

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.

Dentsu India pays homage to ISRO’s Chandrayaan-3 moon landing with DOOH campaign

In Campaigns By M4G Bureau - September 01, 2023

The success of Chandrayaan-3 made India the first country to successfully on the lunar south pole.

‘Technology helps supercharge our creativity’

In Viewpoints By Rajiv Raghunath - August 23, 2023

Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath

PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi

In Digital OOH By M4G Bureau - August 21, 2023

The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall

Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit

‘Advertisers get to enjoy the best of OOH today’

In Viewpoints By Rajiv Raghunath - August 09, 2023

Matthew Dearden, CEO & Co-Founder of Alight Media, one of the fastest growing OOH media owning companies in the UK, talks about the company's digital-first approach, people-first outlook, and customer-centricity in an interview with Rajiv Raghunath.

Stellar Ace unveils Green Package for ESG advertisers

In OOH News By M4G Bureau - August 03, 2023

Green Package, is a first-of-its-kind initiative to support all companies that need to promote their green efforts

Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch

In OOH News By M4G Bureau - August 03, 2023

Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve