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Home » Campaigns » A poet-tech fusion of rain, tea and music!

A poet-tech fusion of rain, tea and music!

By M4G Bureau - October 10, 2023

India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records

Rain and Tea have always been synonymous for monsoon evenings. How about enjoying it with a bit of music, and that too classical Malhar Raag, the musical embodiment of rain itself, isn’t it truly a “Wah Taj” moment? Experience the first ever Megh Santoor in the bustling markets of Taj Mahal Tea-Vijayawada.

Yes. You heard it right- it’s indeed the Megh this time that is offering you soulful classical music as you savour this famous tea brand’s exotic flavors.

Intricately crafted by over 50 professionals, over a period of 6 months and skillfully supervised by the musical legend Taufiq Qureshi himself, India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records, as highlighted by various news reports.  Along with the monsoon winds, the advertising masterminds of Ogilvy, Rapport Outdoor Advertising and Taj Mahal Tea bring to live this tech-music wonder right in the season of chai and baarish. 

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