Innovative Use
Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’
The musical billboard innovation is a Guinness World Records holder
The much-celebrated and appreciated Taj Mahal Tea ‘Megh Santoor’ musical billboard innovation that was developed by Ogilvy, Mumbai and executed by Rapport Outdoor Advertising in the city of Vijayawada, has won a Silver in the ‘Outdoor’ category of Cannes Lions 2024. The Silver award has gone to Ogilvy, Mumbai.
Notably, Brooke Bond Taj Mahal was awarded the Guinness World Records title as ‘Largest Environmentally Interactive Billboard on September 10, 2023.
In another segment, McCann, Gurugram has won a Bronze in ‘Brand Experience & Activation’ for its ‘Buckaroo Footwear’ activation.
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Talks OOHDeepa Gupta, Vice President – West & South, MOMS Outdoor, to speak at South India Talks OOH 2025
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Creative Concepts
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
