Innovative Use
Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’
The musical billboard innovation is a Guinness World Records holder
The much-celebrated and appreciated Taj Mahal Tea ‘Megh Santoor’ musical billboard innovation that was developed by Ogilvy, Mumbai and executed by Rapport Outdoor Advertising in the city of Vijayawada, has won a Silver in the ‘Outdoor’ category of Cannes Lions 2024. The Silver award has gone to Ogilvy, Mumbai.
Notably, Brooke Bond Taj Mahal was awarded the Guinness World Records title as ‘Largest Environmentally Interactive Billboard on September 10, 2023.
In another segment, McCann, Gurugram has won a Bronze in ‘Brand Experience & Activation’ for its ‘Buckaroo Footwear’ activation.
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