The campaign is executed by Platinum Outdoor
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad spends.
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
The campaign is executed by Rapport at Nexus Seawoods Mall
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by OAP Mediatech
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.