Watch it to feel it with Rado

In Campaigns By Bhawana Anand - January 22, 2021

The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities

Tamil Nadu Tourism checks into airports to showcase exotic locales

In Campaigns By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

Bumble’s new OOH campaign to emphasis on new dating rules

In OOH News By M4G Bureau - November 26, 2020

The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign

PETA India rolls out OOH campaign to promote veganism

In Campaigns By M4G Bureau - November 04, 2020

Handled by The Media Ant, the campaign has been executed in multiple cities

‘If done right, audience data will deliver a major multiplier of investment to OOH media’

In OOH News By Rajiv Raghunath - October 20, 2020

Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH

IPL to boost demand for Bars & Restaurants media

In OOH News By Bhawana Anand - September 07, 2020

Gautam Bhirani, MD of EyeTalk Media Ventures, believes that bars and restaurants re-opened with adaptation of digital technology will bring new business opportunities

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Tata Sky Binge awards creative mandate to Chimp&z Inc

In OOH News By M4G Bureau - July 20, 2020

The account has been awarded following a multiple agency pitch

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level