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'Just open up', says Tata Docomo and how!
In Campaigns By Bhawana Anand - November 30, 2013
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.
MINI salute with max visibility
In Digital OOH By Bhawana Anand - November 25, 2013
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.
Vodafone's festive splash
In OOH News By Nabamita Chatterjee with inputs from Bhawana Anand - November 07, 2013
In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic locations in the cities to make a statement and reiterate its positioning. Here's a look.
Outdoor Media Integrated is now Laqshya Solutions
In OOH News By Nabamita Chatterjee - November 07, 2013
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.
Metro Musings: Whither OOH?
In OOH News By Bhawana Anand - October 22, 2013
It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.
Cashing in on all formats
In Viewpoints By M4G Bureau - October 22, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.
Making the best of what's available
In Viewpoints By M4G Bureau - October 22, 2013
In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.
'PPP is the way forward'
In Viewpoints By M4G Bureau - October 22, 2013
Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.
Ramco Cement builds presence in Bhubaneshwar airport
In OOH News By Nabamita Chatterjee - September 30, 2013
Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH
Ireo builds a clutter breaking campaign
In Campaigns By Bhawana Anand - September 27, 2013
Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.