Read the latest news on Global & Indian OOH & DOOH business

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Goa OOH on a sticky wicket as tourism prospects nosedive

In OOH News By Pray Jani - April 16, 2020

The media operators’ dependence on seasonal campaigns will increase

Goafest Abby Awards 2020 deferred for the year

In OOH News By M4G Bureau - April 06, 2020

The statement says that this is inevitably necessary in the face of the prevailing global and national crisis

Southern Railway floats multiple tenders for non-digital media

In OOH News By Ria Banerjee - February 10, 2020

The tender holding rights to be awarded for a period of 5 years

Goa-based Slipdisc Advertising & Events completes 20 years in OOH business

In OOH News By Pray Jani - January 15, 2020

The agency is credited with setting several business benchmarks in the Goa market

GoaMiles keen to tap cab-top DOOH media business

In OOH News By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.