OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

In Research By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

Panasonic plans to commercialise OLED display module globally

In OOH Solutions By M4G Bureau - November 30, 2020

Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colours

Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

In OOH News By M4G Bureau - November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

LPFLEX Sign System India, bags contract Expansion of RGIA Hyderabad for Design, Supply, Fabrication & Installation of Wayfinding & Navigational Signages

In OOH Solutions By Bhawana Anand - November 13, 2020

The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport

Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board

In OOH News By Rajiv Raghunath - November 06, 2020

Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

In Research By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020