Results For "Global"
394 News Found
OOH to be back in growth mode, says dentsu global report
In Research By Bhawana Anand - February 10, 2021
With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report
Havas Group India partners with Conran Design
In OOH News By M4G Bureau - February 04, 2021
As part of the JV, Conran Design Group opens its third global office in Mumbai with a dedicated team of 15 specialists, supported by its global teams.
Dentsu forms future-focused iProspect brand globally
In OOH News By M4G Bureau - January 15, 2021
Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner
‘The India opportunity could be massive’
In Viewpoints By Rajiv Raghunath - January 14, 2021
Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years
Prerna Mehrotra promoted as CEO, Media, APAC
In OOH News By M4G Bureau - January 05, 2021
She will lead dentsu’s global Media business across the APAC region
Ferrero Rocher spreads ‘Golden Experience’ at Airports
In Campaigns By M4G Bureau - December 29, 2020
The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks
Seagram's Royal Stag Launches a New Campaign With Global Icons
In OOH News By M4G Bureau - December 15, 2020
The new campaign would be amplified via a 360 media plan
Kinetic appoints Keith Kaplan as Global CEO
In OOH News By Rajiv Raghunath - December 10, 2020
Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings
Global ad spend rebound likely in 2021, says report
In Research By M4G Bureau - December 09, 2020
MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination
Advertising weathered 2020 storm relatively well: GroupM report
In Research By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth