Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

In Research By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

In OOH News By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

In Research By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.

StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media

In Digital OOH By Rajiv Raghunath - April 04, 2023

"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Sustainability will take centre stage at Global Congress in Lisbon: WOO

In OOH News By M4G Bureau - March 28, 2023

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.

World Out of Home Organization signs up a further seven new members

In OOH News By M4G Bureau - March 14, 2023

Takes total global membership to 180

ANA Global CMO Growth Council launches first community in Asia-Pacific at Spikes 2023

In OOH News By M4G Bureau - March 03, 2023

Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.”

‘DOOH can do the same things as TV and digital’

In Viewpoints By Rajiv Raghunath - February 20, 2023

Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:

Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report

In Research By M4G Bureau - February 15, 2023

DOOH growth will steadily outpace growth of traditional OOH