‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’

In Viewpoints By Rajiv Raghunath - June 21, 2023

Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.

Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury

In OOH News By M4G Bureau - June 16, 2023

Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC

ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Vistar Media launches ad design studio to reimagine creative for DOOH

In Digital OOH By M4G Bureau - June 07, 2023

Vistar Studio provides creative services globally to support advanced programmatic campaigns.

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

In OOH News By M4G Bureau - June 01, 2023

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.

Connect Network Inc brings in Ashish Bhasin to mentor growth & transformation

In OOH News By M4G Bureau - June 01, 2023

Ashish Bhasin, Founder of The Bhasin Consulting Group, will personally mentor Connect Network Inc, with the key objective of bringing the company to global standards.

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

In OOH News By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

PPDS 'Global Partner Alliance' network expands into India, China

In OOH Solutions By M4G Bureau - May 16, 2023

Commits to deliver unrivalled regional support and international expertise

Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

In Research By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.