‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing

In OOH News By N Jayalakshmi - September 09, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?

Roshan Publicity Founder Abdul Kader Shaikh passes away

In OOH News By M4G Bureau - July 27, 2022

Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.

‘100%, real-time ad verification is a competitive advantage for OOH’

In Viewpoints By Rajiv Raghunath - May 12, 2022

Carlos Viladevall Passola, Founder & CEO of OOH TRACE, an independent outdoor advertising, proof-of-posting/proof-of-play verification platform, says, “We are born with a global ambition”. Carlos highlights the platform’s unique strengths in an interview with Rajiv Raghunath.

Ocean Outdoor revenue rises 44.4% in 2021

In OOH News By M4G Bureau - February 16, 2022

Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”

Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence

In Digital OOH By M4G Bureau - January 31, 2022

Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH

Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation

In OOH News By M4G Bureau - January 07, 2022

Singtel Media engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV

Sapphire Media installs 310 screens at Delhi Metro Pink Line stations

In OOH News By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

In OOH News By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

‘Need comparable metrics for DOOH inclusion in media plans’

In Digital OOH By N Jayalakshmi - June 30, 2021

Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.

OOH (Out of Home) media in Advertising: Feast or Famine

In Viewpoints By - June 07, 2021

Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.