McDonald’s welcomes foodies with ‘The Big Hug’

In Campaigns By Bhawana Anand - September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

Samsung set to offer signage content in partnership with local digital design firm

In OOH Solutions By M4G Bureau - September 17, 2020

Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

BharatPe sends out #S-afety message this Independence Day

In Campaigns By M4G Bureau - August 14, 2020

Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive

Telefonica retains Havas Media Group as global media partner

In OOH News By M4G Bureau - August 05, 2020

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam

SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

Madison Media secures place in TOP 5 Independent Agencies of the Globe

In OOH News By M4G Bureau - July 24, 2020

Madison Media has highest country market share of 11.1% amongst Top 10 leading independent agencies of the World

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

Moving Walls & TPS Engage announce Global DOOH Partnership

In OOH News By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access