Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

Coca-Cola Company bags exclusive naming rights for indoor multipurpose arena in Dubai

In OOH News By M4G Bureau - April 23, 2019

Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’

Off-screen revenues from cinema advertising up 23.2% in 2018

In Research By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

Signpost India wins two Bronze medals at Creative ABBY Awards 2019

In OOH News By M4G Bureau - April 15, 2019

Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category

Deepika-Ranveer to feature in Lloyd’s new campaign

In OOH News By M4G Bureau - March 27, 2019

The Bollywood couple will be seen romancing on the outdoor medium promoting the brand’s 'Khayal Rakhenge, Khush Rakhenge' campaign

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Indian OOH will be Rs 48.5bn biz by 2021

In Research By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media

SET tunes into Mumbai Metro network

In OOH News By M4G Bureau - December 05, 2018

The GEC is putting up 48 TV screens inside the Metro stations

UK’s Global acquires Primesight, Outdoor Plus from PE firms

In OOH News By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus

Girish Menon cements foundation of OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share