OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

BJP creates presence in Haryana’s all 90 constituencies

In OOH News By Bhawana Anand - October 14, 2019

The campaign has been deployed only on hoardings and wall wraps

BJP appoints Bright Outdoor & Prabha Media for Maharashtra Assembly election campaigning

In OOH News By Pray Jani - October 11, 2019

With legislative assembly elections right around the corner, Prabha Media and Bright Outdoor Media position BJP messages in the state

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Jeep Compass helps voters reach remote polling booths

In Campaigns By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007

In OOH News By M4G Bureau - April 05, 2019

Urban local bodies will draft a policy for sites falling on public places within 2 months after completion of general elections

State elections buoy Rajasthan OOH biz

In OOH News By Bhawana Anand - December 07, 2018

However, it was also a field day for unauthorised media