Bengal's OOH body to focus on social work

In OOH News By Nabamita Chatterjee - August 17, 2013

Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.

Star Jalsha's transit wedding bash for Kolkata

In Campaigns By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

Ooh the chemistry: ITC'Engages' with couples in new campaign

In Campaigns By VJ Media Bureau - August 14, 2013

ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.

'Need more cost effective infrastructure solutions'

In Viewpoints By M4G Bureau - August 14, 2013

SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.

Zee Bangla scripts 3D innovation

In Campaigns By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

OAC 2013: Client seeks value for money

In OOH News By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

ITC's eye-catching campaign for'Engage'

In Campaigns By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

TVS leverages an outdoor media campaign in rest of Bengal

In OOH News By Nabamita Chatterjee - May 22, 2013

Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal

Porsche 911 makes a stylish statement at BIAL

In OOH News By VJ Media Bureau - May 17, 2013

In association with JCDecaux, the stunning display of Porsche captures the elite passengers at the arrival gates in Bengaluru International Airport.

Global Advertisers opens four new regional divisions

In OOH News By VJ Media Bureau - May 09, 2013

Expanding the horizon of media services would enable Global Advertisers to engage new industries of different regions.