Results For "DPA"
50 News Found
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
In Digital OOH By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
‘The time for DOOH has truly arrived’
In Viewpoints By Rajiv Raghunath - June 24, 2019
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey
DPAA President & CEO Barry Frey to speak at OAC 2019
In OOH News By M4G Bureau - June 19, 2019
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
FoodPanda tempts masses with food celebration
In Campaigns By M4G Bureau - October 03, 2018
The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities
Happy mcgarrybowen bags Foodpanda’s creative duties
In OOH News By M4G Bureau - September 05, 2018
Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Vyoma Media becomes member of DPAA
In OOH News By M4G Bureau - June 30, 2017
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA
DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
In Digital OOH By M4G Bureau - June 28, 2017
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI