Toronto-based Atreda launches DSP Adstanding for DOOH

In OOH News By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

Srishti Group, Armour Digital OOH enter strategic partnership

In OOH News By Rajiv Raghunath - June 15, 2022

The collaboration is designed to drive DOOH expansion in the southern markets

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022

In OOH News By M4G Bureau - June 13, 2022

Mark Bracey will be sharing his perspectives on ‘Digitalising OOH business for smart outcomes’

VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China

In OOH News By Rajiv Raghunath - June 10, 2022

Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry

DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

Srishti Communications unveils action thriller Vikram on DOOH across cities

In Campaigns By Rajiv Raghunath - June 07, 2022

The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media

OAA 2022 introduces ‘Best Media Format Innovation’ award

In OOH News By M4G Bureau - June 03, 2022

Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category

Adani Airports engages Lemma as tech partner to power pDOOH

In Digital OOH By M4G Bureau - June 02, 2022

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

Broadsign expands pDOOH portfolio in the US & Australia

In Digital OOH By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets