Leading OOH media operators Srishti Group and Armour Digital OOH  have established strong footprints in the transit and DOOH media space, especially in the southern markets. Both firms are growing their list of assets independently in various cities. And, now they have decided to forge a strategic partnership in specific projects to build synergy in their business operations to achieve higher scale, efficiency and revenue outcomes.

This strategic partnership will result in stepped up investments, stronger marketing of the media assets, compelling pitches to media buyers, and adoption of state-of-the-art technologies for media management. The strategic partnership has been defined for OOH business at Chennai Central, Chennai Egmore, Hubli, Belgaum, Dharwad, and Hospet railway stations.

Sharing his perspectives on the strategic partnership, S Kumar, Managing Director of Srishti Group said the combined strengths of the two organisations have paved the path for greater investments in high-end DOOH assets like video walls and innovative formats that will greatly attract more advertising brands to run their campaigns on the railway media assets under the management of this combine. The synergistic partnership will also be oriented to enhance the aesthetics of the media assets, thus ensuring their premium value for advertisers.

Hailing the strategic partnership as a game-changer, Anil Hirani, Managing Director of Armour Digital OOH said the two organisations complement each other in terms of work ethics and culture, unbridled ambitions to establish world-class media assets, deliver best-in-class services to buyers and advertisers, and get ahead of the OOH/DOOH growth curve. He is of the firm view that the assets under management of this strategic partnership will expand exponentially in the coming times, and lead to lateral expansions in the realms of data analytics and other promising media and marketing streams.

In closing, Anil Hirani also highlights that the railway media assets are designed to deliver guaranteed impressions to advertising clients. In a controlled environment, and with use of advanced adtech, the “must see, must hear” media will score high in the consideration sets of advertisers and media buyers.