Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

Adtech startup ExperientialEtc has secured USD200k in the recent seed funding round led by Startuplanes. The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH.

Karan Bhardwaj, MD & CEO, ExperientialEtc, speaking about the fund raising activity said, “We always believed time for adtech has arrived and now our clients are a testimony to that. We got a wonderful response at CES 2022 and our US office is getting a steady stream of inquiries. We will be looking at empanelling 20-25 big American accounts this financial year. The seed funding would be used for manpower / research and development to be able to deliver cutting edge technology to the strong pipeline the team has created in the last three months.”

Shishir Gupta CEO of StartupLanes.com another early investor in ExperientialEtc commented, “With more and more brands including Web 3.0 experience in their marketing communications, the potential of AR globally is immense. And Indian companies stand to gain with easy availability of coders, programmers and designers.”