Results For "Creativity"
54 News Found
‘It’s about arousing curiosity in the minds of consumers’
In Viewpoints By Ria Banerjee - February 14, 2018
Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape
"Creativity at DOOH is essential to draw brands to invest"
In Gallery By - August 31, 2017
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’
Creativity at DOOH is essential to draw brands to invest
In OOH News By Nabamita Chatterjee - July 29, 2017
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.
Creativity, innovation are key to OOH growth
In Digital OOH By VJ Media Bureau - December 19, 2016
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Times OOH offers a clean slate for creativity
In OOH News By Satarupa Chakraborty - September 13, 2016
Times OOH initiates a unique contest for people across all categories to share some creativity on the yet-to-be-launched BQSs.
Dentsu Aegis Network bags 22 metals at ACEF
In OOH News By Satarupa Chakraborty - May 09, 2016
Posterscope was awarded in various categories such as creativity, effectiveness, successful usage of technology, innovations in OOH for brands like Goodricke, Samsung, Piaggio Vehicles etc.
Samsung's creates big impact through OOH
In Campaigns By Bhawana Anand - March 20, 2015
The objective was to create impact through larger than life media across a bouquet of locations that seamlessly cover metro cities. A proper mix of strategy and creativity made the product standout in the cluttered handset market.
Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha
In OOH News By VJ Media Bureau - July 08, 2014
Recognise and reward good creativity in the outdoor space, says DaCunha
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
2013 OBIE Awards
In Digital OOH By VJ Media Bureau - August 05, 2013
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.