Dan Durling, MD, Alight Media to speak on Retail DOOH business trends & opportunities at OAC 2024

In OOH News By M4G Bureau - July 19, 2024

With over 25 years’ experience in the media, digital, eCommerce and technology industry, Dan has a passion for continuous self-improvement, culture, stakeholder management, business transformation, team development and delivering results through service and creativity.

‘Advertisers and brands are poised to leverage AI, automation and programmatic technologies’

In Viewpoints By - July 18, 2024

Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand visibility but also redefine how brands interact with consumers in real-world environments

5 Star Advertising partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 05, 2024

“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.

Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea

In OOH News By M4G Bureau - June 21, 2024

Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit

'Data, tech, creativity power OOH transformation'

In OOH News By Vasant Jante - June 10, 2024

Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong

Amit Sinha, Associate Director - Brand & Marketing, PNB MetLife India Insurance joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 10, 2024

“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.

‘Blend creativity, design with strategic planning, data-driven decision-making’

In OOH News By M4G Bureau - June 04, 2024

Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.

UK-based innovation consultant Dino Burbidge to speak on OOH creativity at OAC 2024

In OOH News By M4G Bureau - May 29, 2024

Dino Burbidge helps businesses discover and explore their most creative, valuable and innovative opportunities

‘Creativity extends beyond just innovations, creativity is a mindset.’

In Viewpoints By Sakshi Sanghavi - May 20, 2024

“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times OOH