Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning

Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative

In OOH News By M4G Bureau - July 31, 2020

The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach

Consumers more likely to buy from brands with a strong purpose, says Zeno study

In Research By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

In Digital OOH By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

‘The New Normal’ - A case of ‘Diffusion of Innovation’

In Research By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

Touchless gesture-based interfaces preferred by consumers: Ultraleap study

In Digital OOH By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

Consumer demand for non-essential, speciality goods depressed

In Research By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

Publicis Groupe India launches report ‘Reboot To A New Normal’

In Research By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report