‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Kotak Mutual Fund takes Investor Education to the Next Level

In OOH News By M4G Bureau - February 17, 2020

The BFSI brand launches a Pan-India campaign across platforms introducing Mr. SIP to consumers including OOH

Revamped DLF Avenue opens with new mall media options

In OOH News By M4G Bureau - January 30, 2020

The mall’s focus is on integrated experience of Shopping, Dining and Culture, making it a destination to be in for Millennials and the discerning South Delhi consumers

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.

Dineout’s FearNoBill Campaign scares masses quite literally!

In Gallery By - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

Dineout’s FearNoBill Campaign scares masses quite literally!

In Campaigns By M4G Bureau - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In Gallery By - September 03, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In OOH News By Mohit Manghani - July 29, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

‘OOH offers choices for media format’: Muralidharan

In OOH News By Mohit Manghani - July 29, 2019

OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone

Moving Walls CEO Srikanth Ramachandran to speak on data & technologies at OAC 2019

In OOH News By M4G Bureau - July 19, 2019

Moving Walls is a data and technology led company that helps leading brands measure, reach, and influence consumers on the move