Results For "Consumers"
121 News Found
‘If a strategy is working well, don’t change it’
In OOH News By M4G Bureau - August 08, 2023
Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.
Rupa Jon promotes comfort wear for consumers this summer season
In Campaigns By M4G Bureau - May 16, 2023
Connect OOH executes the brand campaign
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
Consumer still averse to use of public touchscreens: Ultraleap study
In Research By M4G Bureau - August 05, 2022
Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.
Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal
In Research By Rajiv Raghunath - July 27, 2022
The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.
US-based KEVANI study examines the role of OOH placements with ad retention & perception
In Research By Rajiv Raghunath - June 10, 2022
Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Will Budget 2022-23 put more money in the hands of consumers?
In OOH News By Rajiv Raghunath - January 25, 2022
Demand creation will be the panacea
T-Mobile US acquires ridershare ad network Octopus Interactive
In OOH News By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers