Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress

In OOH News By Rajiv Raghunath - June 09, 2017

The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver

IKEA's space -saving message with an RGB billboard

In OOH News By Bhawana Anand - March 05, 2014

In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.