Results For "Classic"
12 News Found
Taj Mahal Tea launches innovative musical billboard in Vijaywada
In Campaigns By M4G Bureau - August 22, 2023
The campaign was executed by Rapport and plays classical Indian music when it rains.
Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising
In OOH News By Rajiv Raghunath - December 14, 2022
Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”
Show some love for Classic OOH: Tom Goddard, President, WOO
In OOH News By M4G Bureau - May 30, 2022
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
UK OOH revenues for Q4, 2020 down -46%, says Outsmart report
In Research By M4G Bureau - February 19, 2021
The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program
Homecenter tributes Horror Classics on Halloween
In Campaigns By M4G Bureau - November 04, 2019
The retail brand undertakes an innovative activity to accelerate sales on this occasion
‘Transit will power classic OOH growth’
In Viewpoints By Rajiv Raghunath - February 04, 2019
Alexander Epin, CEO, TMG Russia comments on business prospects in 2019
‘DOOH growth not at the expense of classic media’
In Digital OOH By Rajiv Raghunath - October 01, 2018
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction
FEPE International announces 2018 Awards winners
In OOH News By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
UK’s DOOH revenue grows 30% in Q2 2017
In Digital OOH By M4G Bureau - August 27, 2017
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH
‘DOOH media communicates much more effectively than classic media’
In Digital OOH By M4G Bureau - August 18, 2017
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview: