Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
This campaign is executed by Posterscope India
Transforming scaffolding into iconic trunks, Louis Vuitton redefines out-of-home branding without extra ad spend.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
The campaign is executed across Mumbai, Bangalore and Hyderabad
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
UK media owner acquires 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175
Moving Hearts sets the ground for OOH and a Better World
